User Research

User testing, interviews, observations, diary studies, expert evaluation, card sorting, participatory design, surveys, A/B testing, personas etc.

Example project

Lead User Researcher - Nordnet

User Experience Design

Interaction design, information architecture, prototyping, user flows, UI design, animation, UX copy, Sketch, Figma, InVision, Zeplin.

Example project

User Experience Designer for Photography Lighting IoT App - Profoto

Service Design & Digital Strategy

Service design, design thinking, market analysis and research, stakeholder research and alignment, jobs to be done, value proposition design, process management, journey mapping etc.

Example project

Service Designer for a Service Mapping the Competence of Newly Arrived Refugees in Sweden - Arbetsförmedlingen

Speaking & Education

Lectures, workshops, teaching, educational materials, articles etc.

Example project

User Experience Teacher in Information Architecture & Prototyping - Nackademin

"Mimmi looks at the bigger picture by deeply understanding the business and its customers, and tailors the best UX research formula. I personally admire her ethical thinking when it comes to users, she is not shy to speak up and is a strong guardian. All of this leads to the best product outcomes. A member such as Mimmi is truly an essential partner in all product design teams and innovative companies."


Ching-ling lee, Product designer

Client logos: Klarna, Nordnet, Arbetsförmedlinge, Taxi Stockholm, Vimla, Nackademin, Profoto, Läkare utan gränser, Booli, Global Utmaning